New Music

Introducing: ALMA

Meet ALMA, the neon-haired siren ready to force her way to the top of your Spotify playlist with her summery, shimmery electro-pop. 

WHO

ALMA – 21 year old Finnish powerhouse

THE SOUND

ALMA’s extraordinary soulful voice and sharply observed lyrics hit somewhere between Sia and Amy Winehouse. Not unreasonable comparisons with her long, vivid neon hair, baggy punk attire and magnetic attitude. Much like them she is everything but a stereotypical pop princess. “She looks like a cybergoth re-imagining of a young Adele and sounds like Beth Ditto had she been raised on tropical house,” The Observer wrote recently – they hit the nail on the head.

THE STORY

Growing up between Helsinki in the winter and Lapland in the summer, ALMA first gained attention in her homeland in 2013, when she finished fifth on Finland’s version of Pop Idol.  Don’t hold that against her though, after throwing herself into writing, singing and performing every day she signed with Universal but still didn’t believe she could break outside of Northern Europe.  This changed when  “my managers and I showed my songs to the EMI Virgin team and to Republic (now her US label) in New York and they were like, F**k yeah!’” ALMA’s debut EP, 2016’s Dye My Hair, makes it pretty obvious why, with three euphoric, intricate productions (and one acoustic version) bolstered by her phenomenal voice.

ESSENTIAL TRACKS

 

WHERE CAN I SEE HER?

AlMA is playing XOYO, London in August. Get tickets here!

Share post