There’s a general rule in pop music at the moment that If Charli XCX is somehow involved, it’s worth paying attention to. So when I heard that Raye’s newest single “I, U, Us” was not only co-written by the “Boom Clap” star, but the video was directed by her as well I expected big things, and boy did Raye not disappoint.
“I, U, Us” is the lead single from the South Londoner’s ‘Second-EP’, her first release on major label Polydor (Years & Years, Ellie Goulding). The five tracks here give a well-rounded indication of what the pop-star-in-waiting is all about. With roots deeply ingrained in R&B, the release is catchy as hell and filled to the brim with personality. The EP has a very London feel to it, with Grime heavyweight Stormzy making an appearance on the final track “Ambition.” Check out the visuals for “I, U, US” below. So far the video has been viewed more than 200,000 times.
Even this early in her career, Raye has worked and collaborated with a roster of artists that would make even the most seasoned of songwriters green with envy. Working with the likes of Labrinth, Emile Sande, Wretch 32, Jimmy Napes, Alex Da Kid and the aforementioned Charli XCX and Stormzy is an accolade within itself. On meeting Raye for the first time, Stormzy told her “somebody I really trust told me that you are an alien and you’re the future”. Not a bad endorsement eh? Raye also co-wrote Blonde’s top-five smash “All Cried Out.”
With an excellent major label debut under her belt and her songwriting chops being recognised by the best in the business, the future looks bright for Raye. Don’t be surprised to see her on loads of “Ones To Watch” 2017 lists.
Raye is playing a London headline show at Hoxton Square Bar & Kitchen in October. Grab tickets now at www.ticketweb.co.uk/raye