The Ironworks in Inverness is the Highland’s leading live music, club, event and conference space and most recently we welcomed it as Ticketweb’s first Backline system venue in Scotland.
Opened in 2006 the venue has played host to some of the biggest bands in the UK including Kasabian, Runrig, Van Morrison, Babyshambles, The Charlatans and Biffy Clyro as well as nurturing local talent in Inverness’s thriving live music scene and hosting popular club nights with DJs such as Craig Charles, Dave Pearce and 2 Many DJs.
The venue was looking for a ticketing platform that gave them the ability to create and manage their events alongside full marketing support and Box Office and Access Control Solutions and Ticketweb’s Backline platform ticked all the boxes for them.
Backline allows the venue to create their own events quickly and wherever they are ensuring they have full control and with the automatic listing on www.ticketmaster.co.uk and venue Facebook page means time is saved for the staff to concentrate on other aspects of running a busy venue.
The venue has its own Box Office and required an onsite solution for their customers to come in and buy tickets and we provided our Box Office solution and printer to allow them to facilitate this. Our Box Office solution allows the venue to quick sell tickets meaning queuing is minimal and data can be collected directly to enhance their marketing database.
Ticketweb will also support the venue by promoting their events through our various marketing channels including listing on Ticketmaster.co.uk, social, eshots and editorial content. (See the Ironworks Venue Guide) Backline also provides the venue with their own CRM tool meaning customer data can go directly into the platform and be segmented for relevant eshots.
James Roberts from the venue led the project and said “Backline has been a fantastic addition to how the Ironworks operates affording us greatly increased flexibility for event build and a streamline to customer engagement.”
For more information on how Backline can support your venue contact email@example.com