MVT Launches Fightback Grassroots Promoter Initiative

The organisation aims to find and support 100 new young female promoters...

In celebration of International Women’s Day, The Music Venue Trust have announced an exciting new initiative in partnership with MusicPlanet Live to find and support 100 new young female promoters and enable them to promote 100 new shows at 100 grassroots music venues, Fightback Grassroots Promoter. 

Under 25s who want to promote a show are often put off by the risk or the lack of information about who to speak to, how to get the best deal, or what connections they need. At the same time, Grassroots Music Venues are crying out for new young promoters with fresh ideas. Add into that mix, a lack of diversity in the music industry and it adds up to a series of barriers to young women taking up promoting and adding their unique voice and ideas to the grassroots scene. This unique opportunity offers a no-risk financial entry point for young women to take their first step in promoting or developing their promoting skills.

Beverley Whitrick of MVT says:

“We want to make a big change to the independent promoter scene in the UK, enabling 100 young women to take a chance on promoting a show they believe in. With their support, we are not only going to raise money for Music Venue Trust, we are going to start the process of identifying the next wave of fantastic new independent promoters and tackle head-on diversity in this sector. There’s not enough female promoters working in grassroots music venues, and we’re going to change that.”

Music Venues Trust will supply a toolkit and contacts young women need to put on their show, match them with music industry experts with experience of every aspect of delivering a successful event who can mentor them through the process.

To apply to be part of Fightback Grassroots Promoter, head over to and create an account. Then email Music Venue Trust at to receive full details on how to bring your show together.

Richard Taylor of Music Planet Live says:

“We’ve chosen to work alongside Music Venue Trust on this very special initiative because we want to ensure we provide opportunities for everyone to get involved in music. We all share the same passion and we believe it is vital to support everyone that has a love for music, especially young people whose voice isn’t being heard yet. Ironic as it sounds as an online platform, we want to encourage people away from their computer screens and out experiencing more shows. We want to help keep live music thriving from grassroots venues to the biggest arenas. We’re providing finance for hard working promoters to help them put on the shows they want. We want these shows to happen, we want the venues paid, the artists paid and as such we want to help cover costs, so promoters can afford to put on a show risk free.”

Fightback Grassroots Promoter is supported by key organisations and figures from every level of the music industry.

“It is our experience that Grassroots music is where there is more gender parity than any other economic level of the industry and we are proud to be involved in this essential programme to support the success of more young woman in music, to lead by example to ensure other areas of the industry follow suit.”

Toni-Amanda Coe, Programme Manager, The Green Door Store – Brighton

“We are very excited to be involved in this brilliant initiative, helping to bring new independent female promoters and bookers into grassroots venues whilst supporting the vital work of the Music Venue Trust. The Half Moon has 55 years of experience of putting on shows every night of the week, and our staff have over 30 years of experience promoting them. The next generation of bookers are our future and its imperative we support and arm them with the best knowledge available to grow and develop our industry further“.

Nina Jackson, Venue Manager/Music Programmer, The Half Moon Putney

“Creating opportunities for young female promoters is paramount to ensure a diverse industry into the future. Ticketmaster has been a long-time supporter of MVT in their quest to safeguard the future of grassroots music venues, and we’re proud to be a part of this Fightback: Grassroots Promoter campaign. It’s great to see such an inclusive approach and we’re sure it will produce some incredible live shows.”

Andrew Parson, MD, Ticketmaster

Source Music Venue Trust Website.

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